Online Reputation Management
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Online Reputation Management refers to the process of controlling and influencing the reputation of an individual, company or brand on the internet. It involves monitoring and managing what people see when they search for you or your business online. The goal of ORM is to ensure that the online perception of the entity is positive and accurately reflects its values, products and services. This typically involves various strategies like monitoring online mentions, addressing customer feedback, managing online reviews, optimizing content for search engines and engaging with the audience on social media platforms. Effective ORM can help to build trust, credibility & goodwill among consumers, while also mitigating the impact of negative publicity or damaging content online.
A poor online reputation management strategy and plan can lead to –